At the heart of every successful and growing business is a lead generation strategy that’s proactive and forward thinking. If you feel like your lead generation strategy has dried up or become obsolete, it’s time to reimagine what it could be. 4 Tips to Put Into Action Lead generation – i.e....
For small businesses, the Internet is a powerful resource that—when leveraged appropriately—can expand the size of your customer base or audience substantially. But for all the power and reach that online channels such as social media and ecommerce can deliver, nothing will ever replace the influence that can result...
A sign may seem like a small item, an investment for a company, just something to throw up on the window of your business to perhaps catch someone’s eye. What people don’t realize is really how important they are to your small business. A sign not only will catch...
Maintaining a payroll and keeping the cost of recruitment under control is an ongoing issue for most SMEs. While finding good staff is important, retaining them is even more so. It avoids unnecessary business disruption with staff turnover and improves morale when employees see opportunities to build a career...
If you’re involved in B2B marketing, you will already know that it involves marketing products, services and solutions to other organizations, companies and government officials within your niche. Unlike buyer to consumer (B2C) marketing, which focuses on emotional tactics to persuade purchases, B2B marketing is all about the facts. The main...
Ecommerce is already known for having a slashed set of overhead costs. When you operate your store online, you don’t need to worry about paying rent on a brick and mortar establishment, nor do you need to cut into profits for office supplies, extra retail staff, security, and the...
Starting a business is an achievement that many people dream of realizing but few even attempt to. Those who do, put their souls and bodies in it, making sacrifices in every aspect of their lives just to see that dream blossom and become true, and that is truly commendable. However,...
To start one’s own business is the passion of many but only a few can take the plunge and turn their dreams into a reality. We are not saying that to discourage you in any way but to prepare you for all the challenges ahead. After all, starting your...
From research and development, to contracts management, compliance policies, and more, every company has documentation outlining core business processes and procedures. But as documentation piles up, it’s a struggle to track and optimize data from a variety of different file types. With a paper-based records management strategy, it becomes...
Custom software solutions are becoming more and more popular because they are specially tailored to a company. The total cost of custom software may initially seem a bit higher, but considering the many benefits of the daily work, these costs will pay for themselves in the near future. Technological innovation...